Core Values We Work With

Deliver WOWs

Core Values at LinkResearchTools

Sometimes it's the small and simple things, sometimes it's a complex functionality that looks simple,

and sometimes it's only a bit of work that sounds like a lot but brings in a WOW.

WOW our clients

WOW your colleagues or

WOW yourself

Delivering WOWs is a pleasant experience for everybody.

Enjoy Every Day in the Team

LRT Core value to work with passion
LRT Core Value to think and talk positivly

Work with passion

Passion is the fuel that drives us and our company forward.

We value passion, determination, perseverance, and the sense of urgency.

Think and talk positive

We believe in having a positive and optimistic (but realistic) attitude about everything we do.

Because we realize that this inspires others to have the same stance.

LRT Core Value to inspire others

Inspire others

We are inspired because we believe in what we are doing and where we are going.

There is excitement in knowing that everyone you work with has a tremendous impact on a large dream and vision,

and you can see the impact every day.

LRT Core Value to be humble

Be humble

Humbleness is our basis for continuous learning and improvement of ourselves, our work, and our company.

For every great result, we deliver, we keep in mind that there's always room for improvement.

Professional Work Ethics

Core Values at LinkResearchTools

Take ownership

Always question what the ultimate goal to achieve of a responsibility is. If you are unsure – just ask.

If you don’t understand the goal or purpose, you cannot complete your job.

Core Values
LRT Core Value to be transparent

Manage expectations

Whenever you agree to something to a client or colleague, you set expectations.

Whatever you work on, someone is expecting the result in a certain way.

Ask for those expectations; it’s our job to understand other’s expectations.

We always try to understand those expectations.

Be transparent

By documenting our work constantly our coworkers and peers to five everyone the option

to chime into the discussion and possible help improve things on the way already.


Core Values at LinkResearchTools

Do more with less

Don't work harder, work smarter. We keep improving the efficiency of our work.

That's why we started software development as an agency since the first days of the company, developed LRT, Impactana and so much more today.

Core Values at LinkResearchTools

Be helpful – not just nice

If we like something, we talk about it. If we don't like something, we talk about it as well.

We listen, understand and act. If we don’t understand, we ASK back.

Core Values at LinkResearchTools
LRT Core Value to be loyal and confidential

Details and completeness

It’s done when it’s 100% done. It sounds very evident.

However, finishing something means ending it in full, not half or 90%.

If a task contains ten subtasks, only 100% completed are acceptable.

Be loyal and confidential

Our customers trust every one of use to be loyal to them

and their trade secrets, and the same goes for the company loyalty.

Develop Yourself

Core Values at LinkResearchTools

Measure success in results, not hours

We love to impress our clients and peers with our great work, which we are passionate about.

It's our WOW results that matter, not the hours we put into them.

Giveaway ticket WeAreDevelopers by LinkResearchTools

Learn fast and develop yourself

We all have to improve ourselves - for our whole lifetime.

Our business is a constant challenge. New algorithms, new clients, new products, new competitors.

None of us brought everything to the company at the start.

Instead, we developed ourselves, developed our team, our products, and company. Every day.

Core Values at LinkResearchTools

Embrace and drive change

The only constant in life and business is change.

We embrace change and actively work on adapting to changing requirements.

This can be job functions, responsibilities; or also market conditions we adjust to.

Embracing change is hard work, and less comfortable than sticking with "old" behaviors.

LinkResearchTools (LRT) is an equal opportunity employer, and we are committed to providing a work environment that is free from any form of discrimination. LinkResearchTools (LRT) values diversity and fosters mutual respect among its employees.

Christoph C. Cemper in January 2019


If you love to work hard, with a great team, in a nice place, learn from the best in an exciting industry, and think you can make a difference, then I want to meet you!

Christoph C. Cemper

Owner, Founder & CEO of LinkResearchTools

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Some of our happy clients. Here are more.

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Clients speak for LinkResearchTools

William Sears - Growth & SEO at LinkedIn

William Sears

"A huge part of SEO success is your backlink portfolio.

 Not only do you need to understand where your links are coming from, you need to be able to take action to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I’m a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about crushing it with links."

Kenneth Chan, Founder and CEO - Tobi


"Your tools are the best in the industry.

 The service is great.

Christoph, your passion is contagious."

Larry Markovitz -  Sr. Director of Organic Search at GroupM 


"Continuous improvement of our client's results

LinkResearchTools and specifically Link Detox gives us actionable insights that continuously improve our clients results in the search engines."


Click here for a lot more happy users of LRT and happy companies that licensed LRT.