Core Values We Work With
Deliver WOWs

Sometimes it's the small and simple things, sometimes it's a complex functionality that looks simple,
and sometimes it's only a bit of work that sounds like a lot but brings in a WOW.
WOW our clients
WOW your colleagues or
WOW yourself
Delivering WOWs is a pleasant experience for everybody.
Enjoy Every Day in the Team


Work with passion
Passion is the fuel that drives us and our company forward.
We value passion, determination, perseverance, and the sense of urgency.
Think and talk positive
We believe in having a positive and optimistic (but realistic) attitude about everything we do.
Because we realize that this inspires others to have the same stance.

Inspire others
We are inspired because we believe in what we are doing and where we are going.
There is excitement in knowing that everyone you work with has a tremendous impact on a large dream and vision,
and you can see the impact every day.

Be humble
Humbleness is our basis for continuous learning and improvement of ourselves, our work, and our company.
For every great result, we deliver, we keep in mind that there's always room for improvement.
Professional Work Ethics

Take ownership
Always question what the ultimate goal to achieve of a responsibility is. If you are unsure – just ask.
If you don’t understand the goal or purpose, you cannot complete your job.


Manage expectations
Whenever you agree to something to a client or colleague, you set expectations.
Whatever you work on, someone is expecting the result in a certain way.
Ask for those expectations; it’s our job to understand other’s expectations.
We always try to understand those expectations.
Be transparent
By documenting our work constantly our coworkers and peers to five everyone the option
to chime into the discussion and possible help improve things on the way already.

Do more with less
Don't work harder, work smarter. We keep improving the efficiency of our work.
That's why we started software development as an agency since the first days of the company, developed LRT, Impactana and so much more today.

Be helpful – not just nice
If we like something, we talk about it. If we don't like something, we talk about it as well.
We listen, understand and act. If we don’t understand, we ASK back.


Details and completeness
It’s done when it’s 100% done. It sounds very evident.
However, finishing something means ending it in full, not half or 90%.
If a task contains ten subtasks, only 100% completed are acceptable.
Be loyal and confidential
Our customers trust every one of use to be loyal to them
and their trade secrets, and the same goes for the company loyalty.
Develop Yourself

Measure success in results, not hours
We love to impress our clients and peers with our great work, which we are passionate about.
It's our WOW results that matter, not the hours we put into them.

Learn fast and develop yourself
We all have to improve ourselves - for our whole lifetime.
Our business is a constant challenge. New algorithms, new clients, new products, new competitors.
None of us brought everything to the company at the start.
Instead, we developed ourselves, developed our team, our products, and company. Every day.

Embrace and drive change
The only constant in life and business is change.
We embrace change and actively work on adapting to changing requirements.
This can be job functions, responsibilities; or also market conditions we adjust to.
Embracing change is hard work, and less comfortable than sticking with "old" behaviors.
LinkResearchTools (LRT) is an equal opportunity employer, and we are committed to providing a work environment that is free from any form of discrimination. LinkResearchTools (LRT) values diversity and fosters mutual respect among its employees.